Claire Dreyer: Living Consciously

Claire Dreyer is a woman who lives consciously—with intention, clarity, and purpose. Her journey has taken her across industries, countries, and challenges, but at every turn, she’s chosen to grow, evolve, and lift others as she rises.

After two decades in corporate leadership, including a decade with the iconic CHANEL, Claire built a reputation for strong leadership, strategic thinking, and the ability to bring out the best in her team. She led across the UK, Ireland, India, and the Middle East, driving high-performance standards in fast-paced, high-pressure environments, always fostering a culture of collaboration and excellence.

Claire is now channeling her expertise into helping ambitious women build strength—mentally, emotionally, and physically—through her SHE FIT MENTAL STRENGTH SOLUTION.

Claire’s journey hasn’t been linear. It took a life-changing health crisis—bedridden for weeks and unable to walk unaided—for the usually fit and high-performing Claire to hit pause and reassess. Diagnosed with a 16cm pelvic cyst related to long-term endometriosis and borderline ovarian cancer, Claire endured multiple surgeries and physiotherapy. That season of pain and recovery became her pivot point.

“I thought I was strong—until I found myself with a walking stick. It shook me to my core. But I knew I had to rise again.”

Before the pivot, Claire had already carved out an impressive corporate career. The first decade of her professional life was in banking, advising personal and business clients, especially start-ups. She then stepped into entrepreneurship, running her own florist and gift boutique for four years, merging creativity and business savvy. That love for aesthetic and uplifting environments naturally led her to visual merchandising roles, eventually shaping luxury retail experiences for Debenhams and later CHANEL.

If you've admired a Chanel boutique in the UK airports or the Middle East and India, there's a good chance Claire had a hand in its creation.

Claire’s leadership was people-first. She empowered her UK and Ireland travel retail teams, creating unity through a shared passion for the brand. Her colleagues saw her as glue—a unifier across personalities, cultures, and visions.

In 2022, she was encouraged by peers to apply for a pinnacle role—Visual Merchandising Manager for Fashion, Watches and Fine Jewelry, based in Dubai. With five interviews and competition, Claire knew in her gut the job was hers. Her sons—one of them a 6’4” pro footballer, cheered her on. It was a proud, affirming win.

With sons Jack and Sam

But just before the move, pain struck. An MRI revealed the cyst. In September 2022, she underwent surgery. Her recovery? Brutal. Walking became a luxury. She faced fears and setbacks, but refused to stay down. When she finally made it to Dubai, she found a specialist who offered not only expert care but empathy. “Dr Marlain Mubarak was the first consultant who made me feel appreciated as a woman, she performed a radical hysterectomy supported by her colleague who carried out the bowel re-sectioning,” recalls Claire.  Undergoing 8 hrs of surgery, Claire was in hospital for a week recovering.

That same empathy now fuels her coaching.

Claire thrived in Dubai’s dynamic, multicultural environment. With a team of 20 representing countries like Italy, Lebanon, Greece, France, Russia, Nepal and the Philippines, she discovered a deeper love for team development. “How do I adapt to different thinking styles? How do I connect across cultures?” Her approach: lead from the heart, listen deeply, and never judge.

Her VM team achieved global recognition again and again—but Claire’s true legacy was in the people she mentored.

It became clear: coaching was calling.

Introduced to the Women of the World programme through a friendship forged at CHANEL, Claire found a soul-aligned community. Coaching had helped her through her own traumatic marriage breakdown years earlier. Now, she was ready to pay it forward.

With Milica Clayton

In October 2024, she launched her coaching business, focused on supporting ambitious women who feel stuck in a cycle of "just getting by." Her 12-week signature programme is tailored, powerful, and holistic—combining mindset shifts, physical training, and personalised nutrition.

Claire is a certified Personal Trainer who lifts heavy—120kg squats, 110kg deadlifts. Her physical strength mirrors her mental resilience. She knows the link between physical wellbeing and emotional empowerment, and her coaching reflects that.

She also shares wisdom weekly on her podcast, She Set Fire To Doubt, where she tackles themes like:

•    Are you fulfilled or just getting by?

•    Are you nurturing connections or simply going through the motions?

•    The Life Audit: Career, Love, Money & Health

Claire knows not everyone will be ready for her work—and she’s okay with that. “Coaching is personal. You need to connect. I’m not for everyone.”

But for those who are ready? She’s all in.

Claire helps her clients rewrite their stories. Her message is simple, yet powerful:

"When you can’t control what’s happening, challenge yourself to control how you respond. That’s your power."

Today, Claire is doing what she was always meant to do—guiding women to own their story, elevate their mindset, and lead lives that feel strong, aligned, and unapologetically theirs.

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Images courtesy of Claire Dreyer
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